Case study


Quickbase is a no/low-code platform that allows users to build complex enterprise applications for their projects and workflows. In late 2019, Quick Base acquired Cloudpipes (later renamed Pipelines). Pipelines allows Quickbase customers to automate tasks and workflows by connecting their Quickbase data to other cloud services.


6 months


Lead designer

Quickbase Pipelines hero image

● Integrating Pipelines into Quickbase

To meet our six month launch window, the design needed to be completed within two. The accelerated design schedule let the engineering team focus on refining the technical side of the product and integrate the new platform into Quickbase. My role was to work with engineers to uplift Pipelines into the Quickbase design system, and create meaningful impact to the customer experience through improvements to the interaction and visual design.

● Discovery and research

It's hard to tell if a pipeline is working or not.

Quote from a usability study participant

Usability tests were conducted by our team, with participants recruited from an internal pool. As an observer on these sessions, I helped gather insights on usability issues that would be quick, easy "wins" for the Pipelines experience. To summarize, users found some of the visuals confusing, some of the interactions odd, and that the content could be refined. Further detail on how the findings affected the design can be read below.

Quickbase Pipelines design explorations
No1 ● I explored many variations on Pipelines pages and pieces to get it to a place where it felt more like our core Quickbase product.

● Exploration

My ideation process was brief due to our timeline, but they provided a visual reference when getting feedback from stakeholders to refine the designs and improve the content. Some of the changes included removing the marketing-focused content on the dashboard, refining how the search worked in the pipeline editor sidebar, and making it less confusing for users to add a pipe to their pipeline.

Quickbase Pipeline dashboard
No2 ● I had previously worked on the MVP state of our filters, but now had a chance to refine details such as bolding conditional text that helped make logic more legible.

● Improving the dashboard hierarchy

From a visual standpoint, the "My pipelines" page had the most layout changes of all the screens.

One key insight from our usability tests was that it took more time than it should for people to find the "Create a pipeline" when they had multiple pipelines. In the legacy version, that button would only appear below the user's pipelines. In the new version, I added a button at the top and kept the one at the bottom. The removal of other elements on the page made the buttons made this primary action more prominent.

The example pipelines carousel and welcome message on the sidebar at the top of the old dashboard were removed to move the users' pipelines and sidebar data higher on the page. This would eliminate visual distractions and allow users to go straight to their work quicker.

From our usability tests, we discovered that the pipeline cards were confusing and overwhelming to read. To reorganize the cards, the name, description, and channel icons were moved to the left to help users quickly identify the purpose of the pipeline. The right side of the card shows secondary information and actions that the users can take.

Removing the marketing-oriented content located at the top and decreasing the height of each card allowed more pipelines to fit within the browser window.

Quickbase Pipelines editor

● An easier-to-use editor

The editor is the primary working area that user would interact with and is where they build pipelines. Every part of the editor was touched on in order to match the visuals of Quick Base's more modern design system.

Some visual changes included changes to the icon to make it clearer what the action would be taken. For example, a trash can icon was used instead of a “X” icon to better communicate to users that clicking it would delete a pipe, which is a step within a pipeline.

Quickbase Pipelines editor sidebar

● Refining the sidebar interaction

Larger changes were made to the Channels sidebar on the right. In the previous Cloudpipes design, the search bar was constrained to only search within the tab you were on. Customer feedback and our usability tests indicated that this interaction was confusing to users. This was re-worked to search through all available channels regardless of the selected tab.

Other visual updates that I pushed for was the use of SVG icons for channel logo icons in order to have them maintain their sharpness at any size within Pipelines. This gave me a chance to update the logos for each channel and provide users a visual indicator that they would be more familiar with.

Quickbase admin console Pipelines settings

● Admin settings

I designed a new settings feature for Quickbase that allows administrators to toggle channel availability for their users. The tabular view of each channel and setting allows the admins to scan the information easily.

● Results

I can't even take this...Pipelines, you are what I've been looking for all my life. I am almost out of breath here...

Quote from a Pipelines webinar attendee

Our introductory webinar to Pipelines in 2019 demonstrating the new look and functionality would be the most-attended webinar (688 people) in Quick Base history to-date—exciting a user base that was already fanatical about our product. The work is ongoing and the team and I continue to build on it. In the first month of use during the beta, 148 accounts were building with Pipelines and accumulated more than 129,000 step runs.

From 2021 to 2022, there was an 800% increase in usage load for Pipelines, with hundreds of millions of steps executed and dozens of millions of pipeline runs.

Next steps

You've managed to turn one of our harder-to-work-with PMs into a trusting ally.

Quickbase design manager

From 2019 to 2023, the Pipelines team and I continued to make improvements to the dashboards (condensing the data so that customers can more quickly skim through their pipelines) and the builder (switching to a free-flowing canvas approach and setting the foundation for re-doing the action bar) as user adoption and its importance to Quickbase increases.